Saturday, January 14, 2012

You like my page, I love yours!

It has always indeed been about give and take and I have learned this much too soon in the work I have entered.
It is simple: You make your business fb page, invite tons of people to view it (because it is like your baby), some loyal will appreciate it, some snooty will watch the page get appreciation (while being very active on Facebook in other things like farmville blah blah)

I have never felt any sort of detachment from appreciating unless of course you send me something that is hideous/beyond my understanding. But while dealing with what they call social inbound marketing I have seen chameleon-like standards of a lot of people. The best part being, only a few realise that it is actually really obvious.
So being in the new age where start ups are THE thing for obvious reasons like "dude the job market sucks" or "I can't work for someone, DUH" or even " My dad wanted to invest somewhere so I started doing something" or even " the entrepreneur in me was shouting loud!". Whatever the reason might be, the start up scenario is doing so well for so many people and also for the social media which has a prime role in upfront marketing.
An engineer by profession , I had no clue about marketing; forget trying to work in this field for a start up! No brainer being: Start small, try to grow bigger if not come back to small! So started my self-induced tutorials on online social media marketing. Made me realise: OKAY so you have to please others for them to take interest in you. Really? Dubious natures revealed. You have no idea about what I am doing, no clue about the business, absolutely no clear interest in it but you follow my page because 26 days earlier I followed yours. Simple.
It led me to my unopened messages in the inbox. SO MY SO AND SO IS STARTING SO AND SO AND I WOULD LIKE YOU (my best-est of the best-est friends) TO LIKE SO AND SO. Tons of messages like that and to prove my aforesaid point you know what I did and you know what happened right after. Wow in my whole engineering lab work I had never seen results that soon and that too with such a simple procedure. I thought to myself, this was easy. And learned further this is how things are done in REAL life too. So man (more like Mark) created social media, we created businesses on social media, social media taught us how to market our business and all we did was please others. Convenient.
I have come to a little handbook marketing note of mine, if you can convince any random man that what you are selling is equivalent to gold even though you know it is rubber (with the potential of becoming gold of course) then you have won the race my friend. But if you did not work to make it gold, well then you are not my friend!

Sunday, January 1, 2012

New Year Hustle: Worth it? NOT

Yes, its 2012. To be honest, time flew by so fast; I was still getting used to writing 2011 in the date format. I don't know how others feel about our journey around the sun but I believe that its almost become a figure of speech to say that this year flew by so fast. This year, that year, that month, this week.

I keep wondering; why do we need to know that its 2012? To enter it as yet another era we ruined?
Whatever we say, I just think it gives us immense pleasure to find reasons to define everything. I remember the hustle about 11.11.11. My lord, I can't forget what my dad said. He's like why are you guys going crazy about this particular date? I said papa because it'll never come again. He said something that I initially revolted against and eventually thought of myself. He said you live through every date and it never ever comes again, even the most insignificant numbers won't come again. Then why don't we go crazy everyday!

I personally wish this whole time concept wasn't ever discovered. Why couldn't we just live one long journey? Why is that the day is split in two? Why can't we all define how ever long we want our day to be?
Actually at least our generation is working towards this thought of mine. Clear example being, while I am wide awake by 8am and call it morning; my friend wakes up at 3pm and his morning isn't any different (with a lot more taunts of course) .I can totally get it why he gets shocked when someone says: "beta itni late uth re ho?"
As far as he is as productive as any other person is in his own working hours, I find it uncalled for to say that he wakes up at the wrong time of the day! Why stick to conventions? After all the same 9 am task that seems early morning to me is late night for him!

I watched a documentary once that explained how the daily 24hours time period is getting shortened(by infinitely small amounts) day by day. I think if they would have read this piece earlier, they wouldn't have to invest billions of dollars in recording this difference in the length of the day when actually no one is sticking to it. Ofcourse with all due respect to them trying to figure out whatever they were trying to because although I watched the whole damn piece, I did not have a clear view of what they were attempting to prove. Clearly my iq levels were no where close to what they had in mind.

Also, I forgot the endless amount of scary videos/articles I have ventured into especially during exam time about 2012 being the end of the world. I still remember not being able to finish the syllabus for the next day's examination and consoling ourselves that how does it matter even if we score really well, we are all dying anyway! And then randomly a few days earlier, I see Washington post with the article: "Scientists say 2012 will not be the end of the world"
really? REALLY? You think we are so stupid to believe you all the time?
Considering they are called SCIENTISTS and we are called "facebook washington post application users", we are stupid! So stupid that we have spent hours making websites, blogs, even planning doom's day parties because these very SCIENTISTS said the world would end!